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Most of those who make collections of verse or epigram are like men eating cherries or oysters: they choose out the best at first, and end by eating all.
—Sébastien-Roch Nicolas De Chamfort (1741–1794)
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Branding On The Web Is Like Mining For Fools Gold ... I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!...
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