Logo Design Collection Business Branding Marketing Advertising

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It may be objected, that I am now recommending dissimulation to you; I both own and justify it. It has been long said: Qui nescit dissimular nescit regnare: I go still farther, and say, that without some dissimulation, no business can be carried on at all.
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)

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The truth is despite the hard work and juggling required to keep the different facets of the frantic life afloat, the “superwoman” has one marvelous compensation. Being busy and being seen to be busy lets you off the hook. Buys you a way out of all aspects of your many roles you secretly despise ... like cleaning cupboards ... or entertaining your husband’s business friends. When you combine wife, mother, career and all, each role become the perfect excuse for avoiding the worst aspects of the other.
—Bettina Arndt (20th century)