Articles on Bluetooth | Topic: bluetooth
by Mickey Freeman
So you want to sell Bluetooth?
Maybe you've seen Bluetooth technology on a show somewhere, or maybe you heard about it from a friend, or maybe the guys from research finally came up with a good idea – whatever the reason, you want to sell Bluetooth. You know all the information behind Bluetooth technology – how it's globally available, very simple to use, has increased security, and is also completely cost effective and low power, you just don't know where to look to find information about selling Bluetooth. Well, here you are.
The individual manufacturers around the world create devices containing Bluetooth technology, and they sell them through their own sales channels. If you want to be a sales channel, then you should find a way to contact the manufacturer directly, and they'll be more than willing to help you out. If you find your way onto the Bluetooth website, they have a list of companies that sell Bluetooth enabled devices, so you can just pick the one you want, and off you go.
If you are looking for who sells Bluetooth devices, those would be the Bluetooth SIG Members. There are over 4000 member companies working to develop, manufacture, and sell Bluetooth devices. Since Bluetooth technology is an open platform, every SIG member has already been given permission to use Bluetooth technology in his or her devices. There are three different levels of membership, each of them having different benefits. Those three levels are: promoter, associate, and adopter.
The Promoter Members are the one's who are most engaged in the technical development of Bluetooth wireless technology. This includes a wide variety of cell phone companies and computer companies among other things. The main responsibility of the promoter members is to become engaged in the calculated and scientific development of a variety of Bluetooth technology. These members will sit on the Board of Directors as well as the Bluetooth Qualification Review Board. This gives them access to all the great things that will be coming in Bluetooth technology in the next few years. Like the name states, promoter members are there to help guide and promote the new waves of Bluetooth technology.
The next level is an Associate Member. Although every type of member gets to use the Bluetooth specifications and trademark licenses, the Associate Members are actually involved in the development process of Bluetooth technology. First they get to help with ideas about where the technological enhancements should come from, and they get to review the specifications before the public even has a chance to look at them. One of the downsides is that to be an Associate Member you must pay an annual fee.
| Bit of History |
In every philosophical school, three thinkers succeed one another in the following way: the first produces out of himself the sap and seed, the second draws it out into threads and spins a synthetic web, and the third waits in this web for the sacrificial victims that are caught in it—and tries to live off philosophy.
| —Friedrich Nietzsche (1844–1900) |
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Lastly there are the Adopter Members. The Adopter Members are those ones who are allowed to use published Bluetooth specifications and the Bluetooth trademarks, but they won't have the chance to influence or get early access to unpublished Bluetooth specifications. On the upside, Adopter Members do not pay an annual fee. On the downside, they have the least control over where the technology is headed between any of the members.
Once you begin working for a manufacturer that produces Bluetooth devices, how do you go about selling them? To be more specific, just what kind of things will you be saying in order to convince a potential client to buy the product? Well, you could start with the fact that Bluetooth is one of the most innovative wireless technologies on the market, and is globally recognized. This means that wherever you go – Bluetooth will be there. You could also go on about the vast array of devices that have begun to use Bluetooth technology – from cell phones, to mp3 players, to computers and fax machines. This wide range of devices allows Bluetooth users to communicate easier than ever. If that's not enough, it's getting easier and easier to use Bluetooth. You don't really have to do anything, just turn your device on, put it into discoverable mode, and then connect. Security, which has always been a problem with wireless technology, is getting stronger and stronger thanks to Bluetooth's encryption method, as well as its PIN code which is needed before any devices can connect.
Selling Bluetooth technology can be very rewarding. It puts you on the cutting edge of technology, and you'll be getting to try new stuff all the time. It's hard to go wrong with a product as solid as Bluetooth.
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