Matthew Rotterman
Keyword density is an important concept for website owners to understand. Keyword density, in today's Internet, is what will ultimately improve your search engine optimization (SEO) ranking. The importance of having a high SEO rating is absolutely critical if you wish to have high volumes of traffic to your website.
Let's talk first about SEO and what it does. If you type a search into google, yahoo, MSN, or any other major search engine there are likely to be thousands to hundreds of thousands of results come up on the search engine. So let us imagine that you sell ceramic dolls on your website. Now someone types "ceramic dolls" into a search engine, where in those thousands of website results does your website fall? Does your website rank on the first page? If you are like most websites, your ranking is probably somewhere in the depths of the results ranking well over number 1,000. Imagine a customer seeking what you sell, but not being able to find your business. Do you really think that someone is going to sift through the first 1,000 results to find yours?
Search engine optimization (SEO) simply means that you are going to employ methods that will move your website up in the search engines results for "ceramic dolls" or your own personal keywords. Research and common sense tells us that if a potential website visitor/customer does not find your website within the first 20 results, he or she will move on and try a new search or simply use one of the first 20 websites that he or she has found. This is where keyword density comes into play.
Once also it was my business to go in search of the relics of a human body, mangled by sharks, which had just been cast up, a week after a wreck, having got the direction from a lighthouse: I should find it a mile or two distant over the sand, a dozen rods from the water, covered with a cloth, by a stick stuck up. I expected that I must look very narrowly to find so small an object, but the sandy beach, half a mile wide, and stretching farther than the eye could reach, was so perfectly smooth and bare, and the mirage toward the sea so magnifying, that when I was half a mile distant the insignificant sliver which marked the spot looked like a bleached spar, and the relics were conspicuous as if they lay in state on that sandy plain, or a generation had labored to pile up their cairn there. Close at hand they were simply some bones with a little flesh adhering to them, in fact only a slight inequality in the sweep of the shore. There was nothing at all remarkable about them, and they were singularly inoffensive both to the senses and the imagination. But as I stood there they grew more and more imposing. They were alone with the beach and the sea, whose hollow roar seemed addressed to them, and I was impressed as if there was an understanding between them and the ocean which necessarily left me out, with my snivelling sympathies. That dead body had taken possession of the shore, and reigned over it as no living one could, in the name of a certain majesty which belonged to it.
—Henry David Thoreau (1817–1862)
In years past I can remember finding web pages that had hundreds of words listed at the bottom of the page, this was a common practice. The reason for this was so that the search engines would place this website on the results page if a web surfer typed in any of those hundreds of words. Times have changed and so have search engines. Today the search engines are much more sophisticated in how they locate websites to list in their results.
Keyword articles (adhering to certain keyword densities) dramatically improve a websites SEO ranking. Going back to our ceramic dolls example, this site would want a keyword article written with the keywords "ceramic dolls" inside the article. This way when a web surfer types in "ceramic dolls," the site will come up much higher in the Search Engine Result Pages (SERP's).
The search engines use certain algorithms that "read" these keywords for the surfer. If you go and type in any phrase into a search engine you will notice that the results show those keywords highlighted in bold. They show you how the keywords are listed in those web pages. Placing articles on your website that contain the keywords your customers are looking for will help your search engine ranking for these specific keywords.
Now, you cannot simply type the "ceramic dolls" over and over again on the same web page. With the sophistication of today's search engines, doing that would actually harm your search engine ranking. You need to provide articles that not only contain the keywords, but articles that also contain some relevant information as well.
It would be naive to think that peace and justice can be achieved easily. No set of rules or study of history will automatically resolve the problems.... However, with faith and perseverance,... complex problems in the past have been resolved in our search for justice and peace. They can be resolved in the future, provided, of course, that we can think of five new ways to measure the height of a tall building by using a barometer.
—Jimmy Carter (James Earl Carter, Jr.)
There is great debate over what density to use in a keyword article. Suppose you want a 500-word article written on ceramic dolls. What percentage of the time (density) should the phrase "ceramic dolls" be used? Should it be in there 4% (20 times) of the time, 7%, or 12%? You must be careful because using the keywords too often hurts your rankings, while using too little doesn't improve your ranking enough. So what is the answer? The answer is that only those that develop the algorithms for the search engine companies actually know.........and they aren't talking. Most people use anywhere from 3%- 15% keyword densities. Some people believe that having the keyword phrase in the title and as the first word of every paragraph helps. Some believe that using "dolls that are ceramic" 18 times and "ceramic dolls" 2 times in a 500-word article with 4% density will work.
Here is what everyone does know, if you are not utilizing keyword rich articles on your website (regardless of the density you choose) you will not be very highly ranked in any of the search engines. Keyword rich articles are one of the best ways to advertise your site. If you want more visitors to your website, who translate into more customers, you must utilize keyword articles to improve your search engine rankings so that people can find your website.
About the author:
Matthew Rotterman is a writer and editor at: KeywordText.com "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content, Reprint Articles, and Newsletter Creation and Development services. Volume Discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html